The advertising Standards Agency (ASA) has dismissed complaints against a pro-life poster, ruling that its statistics are correct.

The billboard campaign by the Northern Irish pro-life group Both Lives Matter said that 100,000 people were alive today because of the country’s tight abortion laws.

However, 14 people complained to the ASA, arguing that the statistic could not be substantiated.

On Wednesday the regulator issued its verdict, saying the poster was not misleading and there was a “reasonable probability” it was accurate.

“On balance, we concluded that the evidence indicated that there was a reasonable probability that around 100,000 people were alive in Northern Ireland today who would have otherwise been aborted had it been legal to do so,” the ASA said.

“Because we considered that readers would understand the figure to represent an estimate, we concluded that the claim was unlikely to materially mislead readers.”

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